KHN Morning Briefing

Summaries of health policy coverage from major news organizations.

NFL’s Ravens To Aid Maryland’s Health Exchange Enrollment Push

The state's online insurance marketplace, which is scheduled to begin operating in October, enlisted the help of the Super Bowl champs as part of an advertising campaign unveiled Tuesday.  

Baltimore Sun: Maryland To Launch Ad Campaign For Health Insurance Marketplace
Marylanders, with the help of a catchy jingle and the Baltimore Ravens, will urge residents to sign up for new health insurance coverage available through federal reforms in an advertising campaign launching this month, health officials said Tuesday. Television, radio, online and print ads featuring the faces and voices of state residents who plan to sign up for coverage will soon proliferate in the state, including in prime spots during Ravens broadcasts and eventually billboard and transit ads (Dance, 9/3).

The Wall Street Journal’s Washington Wire: Maryland Enlists NFL's Ravens On Obamacare
Maryland health officials announced Tuesday that they will partner with the Baltimore Ravens football team this fall to help spread the word about the state’s health insurance marketplace that will allow consumers to shop for health insurance starting in October. The partnership with the two-time Super Bowl champions is part of a broader campaign unveiled on Tuesday to market Maryland Health Connection that will allow consumers to shop for health insurance or sign up for Medicaid if they qualify (Corbett Dooren, 9/3).

Politico: Baltimore Ravens To Aid Obamacare Enrollment Effort In Maryland
The NFL may have spiked the White House's request for Obamacare PR help — but the Super Bowl champion Baltimore Ravens just called an audible. The team has signed onto efforts to market the health law to Marylanders, according to an announcement from Lt. Gov. Anthony Brown and officials running the state's Obamacare insurance exchange, known as Maryland Health Connection (Cheney, 9/3).

Kaiser Health News: Capsules: Baltimore Ravens To Host Ads for Maryland Health Exchange
The Ravens join Giant Food and CVS Pharmacy in the effort to get as many uninsured people as possible enrolled in the state' online marketplace, dubbed the Maryland Health Connection. With an ad budget of $2.5 million, the predominantly Democratic state hopes to enroll 180,000 in private coverage sold through the marketplace and another 110,000 in an expanded Medicaid program (Hancock, 9/3).

The Hill: Super Bowl Champion Ravens To Promote Obamacare In Md.
The Super Bowl champion Baltimore Ravens will help Maryland promote new insurance options under Obamacare, state officials announced Tuesday. It's the first official partnership formed with a sports franchise to encourage participation in President Obama's signature healthcare law (Baker, 9/3).

Meanwhile, health law critic Sen. Marco Rubio, R-Fla., is blasting a different advertising campaign, this one planned by the Department of Health and Human Services -  

The Hill: Sen. Rubio Claims HHS Planning $8.7 Million Ad Buy To Promote Obamacare
The Obama administration is planning to spend $8.7 million encouraging people to enroll in new health insurance options under Obamacare, Sen. Marco Rubio (R-Fla.) said Tuesday. Rubio criticized the expenditure, which comes as he and a handful of other conservative Republicans are threatening a government shutdown over funding to implement the healthcare law (Baker, 9/3).

Fox News Rubio Blasts $9M Obamacare Advertising Campaign
A proposed $8.7 million TV advertising campaign to promote Obamacare in the lead-up to a key launch date is being targeted by Sen. Marco Rubio, who calls the effort a “blatant misuse of federal dollars.” The Florida Republican said Tuesday that such spending is “unconscionable,” considering the uncertainty of the law and urged the Department of Health and Human Services to halt the spending (9/04).

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